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What a language school needs to know about domain transfers
9 May 2024
How a language school deals with domain transfers — and what usually goes wrong.
The problem: a PDF that sales cannot find. This is where domain transfers breaks for a language school.
Before you touch domain transfers, take a screenshot of the current state. Half of our emergency calls come from people who cannot remember what was there before the change.
We document domain transfers in a shared spreadsheet. It is not glamorous, but a language school can open it on their phone at midnight if something breaks.
A phishing page copying a language school appeared last year. The only reason their customers could tell it apart was that domain transfers was set up correctly on the real site.
We told a language school that a PDF that sales cannot find was a ticking clock. They agreed to fix it the same week — which is rare. Most clients wait until it actually detonates.
Automate domain transfers if you can. If you cannot, write a quarterly reminder in a calendar that someone actually checks. a PDF that sales cannot find is what happens when nobody does either.
Our own site had a PDF that sales cannot find for three days before a colleague noticed. We added it to the pre-launch checklist the same afternoon.
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