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Google Business hours: a field note from a yoga studio
23 Apr 2024
How a yoga studio deals with Google Business hours — and what usually goes wrong.
The problem: TTL of 300 seconds. The Google Business hours data is out of sync for a yoga studio.
We checked the WHOIS for a yoga studio and found the domain was registered under a former employee. Transferring it took more time than fixing Google Business hours.
Related work on this site follows the same principle: one job, a real inbox, no theatre. a yoga studio did not need four analytics dashboards to know that Tuesdays are slow.
We hand over a one-page document after every Google Business hours job. It says what was changed, what the login is, and what to check if something feels wrong. a yoga studio keeps it in a drawer they actually open.
We have seen agencies charge a yoga studio for a yearly Google Business hours audit that consists of a screenshot and a paragraph. Ours is a working config file they can apply themselves.
When we onboard a yoga studio, the first thing we check is Google Business hours. It tells us more about the previous provider than any sales call.
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