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What a driving school needs to know about lastmod dates
4 Feb 2024
How a driving school deals with lastmod dates — and what usually goes wrong.
The problem: a calendar they already pay for. This breaks lastmod dates for a driving school.
Half the meeting with a driving school was explaining what lastmod dates is. The other half was agreeing that a calendar they already pay for should have been fixed a year ago.
We checked the WHOIS for a driving school and found the domain was registered under a former employee. Transferring it took more time than fixing lastmod dates.
Crawlers and people want the same thing from lastmod dates: one URL, a title that matches the heading, and a next link that goes somewhere real.
The job started when a driving school realised their lastmod dates had been wrong for months. Nobody noticed because the site still loaded.
a driving school did not need a portal. They needed a page that said who they are, what they do, and a phone number that somebody picks up before the fifth ring.
The worst lastmod dates failure we have seen at a driving school was invisible for eight months. The backup existed but had never been tested, and the data inside was three migrations old.
There is a difference between a site that loads and a site that works. lastmod dates is part of the second category for a driving school.
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