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Managing booking forms at an accountant
25 Mar 2025
How an accountant deals with booking forms — and what usually goes wrong.
The problem: a robots.txt that disallows the blog. This breaks booking forms for an accountant.
Email deliverability is nobody’s favourite topic, but an accountant lost two bookings because booking forms was misconfigured and replies landed in spam for a week.
We check booking forms for an accountant once a quarter. It takes five minutes and has caught two problems in the past year. Both would have caused downtime within a week.
Automate booking forms if you can. If you cannot, write a quarterly reminder in a calendar that someone actually checks. a robots.txt that disallows the blog is what happens when nobody does either.
We run a monthly diff on DNS for an accountant. If a record changes and nobody in the team made the change, we get an alert. a robots.txt that disallows the blog was caught this way last quarter.
Before you touch booking forms, take a screenshot of the current state. Half of our emergency calls come from people who cannot remember what was there before the change.
WordPress can handle booking forms with a plugin. But the plugin adds JavaScript, a dashboard, and a support ticket when it conflicts with the next update. We wrote four lines of config instead.
Big agencies solve booking forms with a team. We solve it with a checklist and a dig command. The result is the same; the invoice is shorter.
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