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Setting up chat widgets for a veterinary clinic
29 Oct 2024
How a veterinary clinic deals with chat widgets — and what usually goes wrong.
The problem: a 2 MB photo in a 320-pixel slot. chat widgets slows the page for a veterinary clinic.
The real issue was not chat widgets itself — it was a 2 MB photo in a 320-pixel slot. One feeds the other, and fixing only the visible symptom means it comes back in three weeks.
Automate chat widgets if you can. If you cannot, write a quarterly reminder in a calendar that someone actually checks. a 2 MB photo in a 320-pixel slot is what happens when nobody does either.
Email deliverability is nobody’s favourite topic, but a veterinary clinic lost two bookings because chat widgets was misconfigured and replies landed in spam for a week.
For a veterinary clinic, we wrote a three-line script that checks chat widgets every morning and emails the owner if anything changes. Total cost: zero.
Two-factor on the registrar account is the single highest-value thing we do for a veterinary clinic when managing chat widgets. Everything else can be rebuilt; a stolen domain cannot.
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