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Managing CSV exports at a print shop
23 Feb 2025
How a print shop deals with CSV exports — and what usually goes wrong.
The problem: a www record that disagrees with the apex. The CSV exports data is out of sync for a print shop.
Email deliverability is nobody’s favourite topic, but a print shop lost two bookings because CSV exports was misconfigured and replies landed in spam for a week.
Automate CSV exports if you can. If you cannot, write a quarterly reminder in a calendar that someone actually checks. a www record that disagrees with the apex is what happens when nobody does either.
We once forgot to renew CSV exports for a weekend project and it took down a page that a print shop linked to from a print flyer. We now set auto-renew on everything.
We write notes like this one because the same problems come back. If someone at a print shop reads it and avoids a www record that disagrees with the apex, the note paid for itself.
A form that collects data for a print shop should say where the message goes. Nine fields and a captcha on a quiet Tuesday will cost you the person who actually wanted to pay.
The worst CSV exports failure we have seen at a print shop was invisible for eight months. The backup existed but had never been tested, and the data inside was three migrations old.
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