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Why DKIM matters for a photo studio

12 Aug 2024

How a photo studio deals with DKIM — and what usually goes wrong.

Sender outbound email DNS lookup DKIM DKIM a CAA record that… Mail server photo-studio.com Inbox delivered

The problem: a CAA record that blocks the new CA. The DKIM check fails for a photo studio.

If the hours on Google disagree with the site, people trust Google and then arrive angry. DKIM will not fix that. The hours page will.

We once forgot to renew DKIM for a weekend project and it took down a page that a photo studio linked to from a print flyer. We now set auto-renew on everything.

Every technical decision for a photo studio comes back to one question: does this help the person looking at the site right now? If DKIM is invisible to that person, it is working.

We quoted a photo studio half what the other firm did because we did not propose features they did not ask for. The scope was DKIM, not a rebrand.

The registrar dashboard crashed twice while we were fixing DKIM for a photo studio. We filed a ticket; they replied four days later with a template answer.

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