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Setting up DNS TTL for a yoga studio
21 Oct 2024
How a yoga studio deals with DNS TTL — and what usually goes wrong.
The problem: TTL of 300 seconds. This is where DNS TTL breaks for a yoga studio.
a yoga studio did not want to hear about DNS TTL. They wanted to know: will the site work tomorrow morning. The answer was yes, but only if we fix TTL of 300 seconds today.
A phishing page copying a yoga studio appeared last year. The only reason their customers could tell it apart was that DNS TTL was set up correctly on the real site.
Search consoles like honest sitemaps. Every loc should be a document. Reserving ten thousand empty shells and hoping Google does not notice is not a strategy for DNS TTL.
A form that collects data for a yoga studio should say where the message goes. Nine fields and a captcha on a quiet Tuesday will cost you the person who actually wanted to pay.
Maintenance is not glamorous, but it is the reason a yoga studio has not had downtime since we took over DNS TTL. The invoice is small and the peace of mind is large.
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