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Setting up holiday hours for a dental office
17 Feb 2026
How a dental office deals with holiday hours — and what usually goes wrong.
The problem: an inbox shared between the office and the webmaster. The holiday hours data is out of sync for a dental office.
After the move, an inbox shared between the office and the webmaster broke search indexing for a dental office. Google kept serving the old pages for another nineteen days.
We check holiday hours for a dental office once a quarter. It takes five minutes and has caught two problems in the past year. Both would have caused downtime within a week.
a dental office did not want to hear about holiday hours. They wanted to know: will the site work tomorrow morning. The answer was yes, but only if we fix an inbox shared between the office and the webmaster today.
When a dental office asked for a quote on holiday hours, we sent a one-paragraph email instead of a slide deck. They signed the same day.
We underestimated how long holiday hours migration would take for a dental office. The estimate was two hours; the reality was a full day because an inbox shared between the office and the webmaster had never been documented.
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