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What a bakery needs to know about image compression
18 Nov 2024
How a bakery deals with image compression — and what usually goes wrong.
The problem: a contact form with nine fields. image compression slows the page for a bakery.
Every technical decision for a bakery comes back to one question: does this help the person looking at the site right now? If image compression is invisible to that person, it is working.
Before you touch image compression, take a screenshot of the current state. Half of our emergency calls come from people who cannot remember what was there before the change.
HTTPS is table stakes, but image compression is where trust actually lives for a bakery. A padlock with a misconfigured record behind it is decoration, not security.
Complexity is the enemy of uptime. a bakery had three layers of proxy in front of a site that gets two hundred visits a day. We replaced it with a static page and correct image compression.
a bakery did not need a portal. They needed a page that said who they are, what they do, and a phone number that somebody picks up before the fifth ring.
Our own site had a contact form with nine fields for three days before a colleague noticed. We added it to the pre-launch checklist the same afternoon.
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