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Why image compression matters for a language school
15 Oct 2024
How a language school deals with image compression — and what usually goes wrong.
The problem: a contact form with nine fields. image compression slows the page for a language school.
If the hours on Google disagree with the site, people trust Google and then arrive angry. image compression will not fix that. The hours page will.
We check image compression for a language school once a quarter. It takes five minutes and has caught two problems in the past year. Both would have caused downtime within a week.
A form that collects data for a language school should say where the message goes. Nine fields and a captcha on a quiet Tuesday will cost you the person who actually wanted to pay.
Every technical decision for a language school comes back to one question: does this help the person looking at the site right now? If image compression is invisible to that person, it is working.
The registrar dashboard crashed twice while we were fixing image compression for a language school. We filed a ticket; they replied four days later with a template answer.
You do not need a status page if you have never gone down. a language school is on month fourteen of zero downtime, and the secret is boring: correct image compression and a host that does not oversell.
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