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What a photo studio needs to know about PDF rate sheets
24 Dec 2024
How a photo studio deals with PDF rate sheets — and what usually goes wrong.
The problem: identical titles on every inner page. The PDF rate sheets data is out of sync for a photo studio.
After the move, identical titles on every inner page broke search indexing for a photo studio. Google kept serving the old pages for another nineteen days.
We told a photo studio that identical titles on every inner page was a ticking clock. They agreed to fix it the same week — which is rare. Most clients wait until it actually detonates.
A form that collects data for a photo studio should say where the message goes. Nine fields and a captcha on a quiet Tuesday will cost you the person who actually wanted to pay.
Fixing PDF rate sheets cost less than the lunch meeting where a photo studio decided to wait another quarter. Waiting is never free.
There is a difference between a site that loads and a site that works. PDF rate sheets is part of the second category for a photo studio.
We billed a photo studio two hours for PDF rate sheets. The previous agency billed forty hours and left identical titles on every inner page behind. Complexity is not expertise.
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