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A practical look at quote emails for a walk-in clinic
10 Sep 2024
How a walk-in clinic deals with quote emails — and what usually goes wrong.
The problem: a Facebook page with last year's hours. The quote emails check fails for a walk-in clinic.
Before you touch quote emails, take a screenshot of the current state. Half of our emergency calls come from people who cannot remember what was there before the change.
a walk-in clinic did not want to hear about quote emails. They wanted to know: will the site work tomorrow morning. The answer was yes, but only if we fix a Facebook page with last year's hours today.
Automate quote emails if you can. If you cannot, write a quarterly reminder in a calendar that someone actually checks. a Facebook page with last year's hours is what happens when nobody does either.
The owner at a walk-in clinic asked why quote emails matters. We showed them the error page their customers see when it breaks. That ended the conversation.
Our own site had a Facebook page with last year's hours for three days before a colleague noticed. We added it to the pre-launch checklist the same afternoon.
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