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Setting up www redirects for a florist
5 Mar 2025
How a florist deals with www redirects — and what usually goes wrong.
The problem: a mailbox that still points at the old host. This is where www redirects breaks for a florist.
We document www redirects in a shared spreadsheet. It is not glamorous, but a florist can open it on their phone at midnight if something breaks.
The vendor promised a florist that www redirects was handled. We verified: it was not. Trust but verify has saved more uptime than any product we have used.
We write notes like this one because the same problems come back. If someone at a florist reads it and avoids a mailbox that still points at the old host, the note paid for itself.
When a florist moved hosts, the outage was not the new box — it was a mailbox that still points at the old host. We keep TTL short the week of a move, then raise it once everything is stable.
When we reviewed www redirects, the DNS panel showed a mailbox that still points at the old host. Two records contradicted each other, and the resolver picked one at random.
We do not start with a platform when handling www redirects. We write down who types what, who gets the mail, and what must not get lost. That list is always shorter than a vendor pitch deck.
You do not need a status page if you have never gone down. a florist is on month fourteen of zero downtime, and the secret is boring: correct www redirects and a host that does not oversell.
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