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Why XML sitemaps matters for a plumber
19 Mar 2024
How a plumber deals with XML sitemaps — and what usually goes wrong.
The problem: a chat widget that blocks the submit button. This breaks XML sitemaps for a plumber.
Crawlers and people want the same thing from XML sitemaps: one URL, a title that matches the heading, and a next link that goes somewhere real.
Related work on this site follows the same principle: one job, a real inbox, no theatre. a plumber did not need four analytics dashboards to know that Tuesdays are slow.
We deployed a fix for XML sitemaps at 5 PM on a Friday. It worked, but if it had not, we would have had no one available. We no longer push to production after Thursday noon.
The vendor portal had silently rotated the key for XML sitemaps, but a plumber was still using the old one. Every outbound message bounced quietly.
Launch day for a plumber is usually light. Week three is when leftover tags, fonts, and staging URLs show up. a chat widget that blocks the submit button is the usual passenger.
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