Home/Notes/A practical look at XML sitemaps for a roofing crew
A practical look at XML sitemaps for a roofing crew
15 Aug 2025
How a roofing crew deals with XML sitemaps — and what usually goes wrong.
The problem: a tag manager container with leftover pixels. This breaks XML sitemaps for a roofing crew.
Our own site had a tag manager container with leftover pixels for three days before a colleague noticed. We added it to the pre-launch checklist the same afternoon.
We checked the WHOIS for a roofing crew and found the domain was registered under a former employee. Transferring it took more time than fixing XML sitemaps.
The job started when a roofing crew realised their XML sitemaps had been wrong for months. Nobody noticed because the site still loaded.
The chain of trust for XML sitemaps starts at the registrar. If the registrar account uses an email nobody reads, every downstream fix is temporary.
Crawlers and people want the same thing from XML sitemaps: one URL, a title that matches the heading, and a next link that goes somewhere real.
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