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Managing 404 pages at a bakery
7 Aug 2024
How a bakery deals with 404 pages — and what usually goes wrong.
The problem: a 2 MB photo in a 320-pixel slot. This breaks 404 pages for a bakery.
A form that collects data for a bakery should say where the message goes. Nine fields and a captcha on a quiet Tuesday will cost you the person who actually wanted to pay.
The most expensive outage for a bakery was not a hack — it was a 2 MB photo in a 320-pixel slot. Nobody attacked anything. The config just drifted.
We billed a bakery two hours for 404 pages. The previous agency billed forty hours and left a 2 MB photo in a 320-pixel slot behind. Complexity is not expertise.
Search consoles like honest sitemaps. Every loc should be a document. Reserving ten thousand empty shells and hoping Google does not notice is not a strategy for 404 pages.
You do not need a status page if you have never gone down. a bakery is on month fourteen of zero downtime, and the secret is boring: correct 404 pages and a host that does not oversell.
Every CMS update brings a small chance that 404 pages breaks. For a bakery, we pin versions and test upgrades in a staging copy before touching production.
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