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A practical look at 404 pages for a print shop
1 Mar 2025
How a print shop deals with 404 pages — and what usually goes wrong.
The problem: a 2 MB photo in a 320-pixel slot. This breaks 404 pages for a print shop.
We told a print shop that a 2 MB photo in a 320-pixel slot was a ticking clock. They agreed to fix it the same week — which is rare. Most clients wait until it actually detonates.
We billed a print shop two hours for 404 pages. The previous agency billed forty hours and left a 2 MB photo in a 320-pixel slot behind. Complexity is not expertise.
Crawlers and people want the same thing from 404 pages: one URL, a title that matches the heading, and a next link that goes somewhere real.
Half the meeting with a print shop was explaining what 404 pages is. The other half was agreeing that a 2 MB photo in a 320-pixel slot should have been fixed a year ago.
a print shop asked us to look at 404 pages after a customer screenshot showed a browser warning. The fix took eleven minutes; finding the cause took two hours.
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