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Why 404 pages matters for a dental office
29 May 2024
How a dental office deals with 404 pages — and what usually goes wrong.
The problem: a CAA record that blocks the new CA. This breaks 404 pages for a dental office.
Big agencies solve 404 pages with a team. We solve it with a checklist and a dig command. The result is the same; the invoice is shorter.
When we reviewed 404 pages, the DNS panel showed a CAA record that blocks the new CA. Two records contradicted each other, and the resolver picked one at random.
Every technical decision for a dental office comes back to one question: does this help the person looking at the site right now? If 404 pages is invisible to that person, it is working.
We have seen agencies charge a dental office for a yearly 404 pages audit that consists of a screenshot and a paragraph. Ours is a working config file they can apply themselves.
HTTPS is table stakes, but 404 pages is where trust actually lives for a dental office. A padlock with a misconfigured record behind it is decoration, not security.
Related work on this site follows the same principle: one job, a real inbox, no theatre. a dental office did not need four analytics dashboards to know that Tuesdays are slow.
When we onboard a dental office, the first thing we check is 404 pages. It tells us more about the previous provider than any sales call.
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