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404 pages: a field note from a plant nursery
25 Mar 2025
How a plant nursery deals with 404 pages — and what usually goes wrong.
The problem: a CAA record that blocks the new CA. This breaks 404 pages for a plant nursery.
Fixing 404 pages cost less than the lunch meeting where a plant nursery decided to wait another quarter. Waiting is never free.
For a plant nursery, the boring path won: HTTPS, a backup that we have restored once on purpose, and a calendar reminder for 404 pages.
The hosting bill for a plant nursery is twelve dollars a month. Their old provider charged eighty and included a page builder nobody used. 404 pages was broken on both plans.
The job started when a plant nursery realised their 404 pages had been wrong for months. Nobody noticed because the site still loaded.
404 pages for a plant nursery is nothing like 404 pages for a multinational. The scale is tiny but the stakes are the same: one wrong record and nobody can reach you.
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