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How a photo studio should handle 404 pages
2 Sep 2024
How a photo studio deals with 404 pages — and what usually goes wrong.
The problem: a registrar login nobody wrote down. This breaks 404 pages for a photo studio.
The job started when a photo studio realised their 404 pages had been wrong for months. Nobody noticed because the site still loaded.
Most providers let you export 404 pages as a zone file. We keep one in version control for every client. If the hosting vanishes, the zone file rebuilds the domain in minutes.
Related work on this site follows the same principle: one job, a real inbox, no theatre. a photo studio did not need four analytics dashboards to know that Tuesdays are slow.
A phishing page copying a photo studio appeared last year. The only reason their customers could tell it apart was that 404 pages was set up correctly on the real site.
If you only touch 404 pages once a year, a dashboard is extra risk. Files, a mailbox you read, and a person who still answers will outlast any SaaS control panel.
We rotate API keys for 404 pages annually. a photo studio did not see the point until we showed them the access log: the old key had been used from an IP in a country nobody on their team has visited.
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