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Why 404 pages matters for a restaurant
25 Oct 2025
How a restaurant deals with 404 pages — and what usually goes wrong.
The problem: a registrar login nobody wrote down. This breaks 404 pages for a restaurant.
Fixing 404 pages cost less than the lunch meeting where a restaurant decided to wait another quarter. Waiting is never free.
When we onboard a restaurant, the first thing we check is 404 pages. It tells us more about the previous provider than any sales call.
Related work on this site follows the same principle: one job, a real inbox, no theatre. a restaurant did not need four analytics dashboards to know that Tuesdays are slow.
Instead of migrating 404 pages all at once, we ran both configurations in parallel for a week. The switch happened on a Wednesday morning — the quietest traffic window.
A phishing page copying a restaurant appeared last year. The only reason their customers could tell it apart was that 404 pages was set up correctly on the real site.
We keep a playbook for 404 pages. Step one is always the same: pull the live record with dig, compare it to what the admin panel shows, and fix the mismatch.
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