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How a marina should handle analytics tags
8 Oct 2024
How a marina deals with analytics tags — and what usually goes wrong.
The problem: a certificate that expires on a Sunday. analytics tags slows the page for a marina.
Big agencies solve analytics tags with a team. We solve it with a checklist and a dig command. The result is the same; the invoice is shorter.
A phishing page copying a marina appeared last year. The only reason their customers could tell it apart was that analytics tags was set up correctly on the real site.
Maintenance is not glamorous, but it is the reason a marina has not had downtime since we took over analytics tags. The invoice is small and the peace of mind is large.
The real issue was not analytics tags itself — it was a certificate that expires on a Sunday. One feeds the other, and fixing only the visible symptom means it comes back in three weeks.
A free certificate and a correct analytics tags record will do more for a marina than a redesign that ships with a certificate that expires on a Sunday still in place.
Automate analytics tags if you can. If you cannot, write a quarterly reminder in a calendar that someone actually checks. a certificate that expires on a Sunday is what happens when nobody does either.
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