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analytics tags for a restaurant

18 Sep 2024

How a restaurant deals with analytics tags — and what usually goes wrong.

Request restaurant.com HTML document Scripts a certificate that… Other assets tracking pixels Render visible page

The problem: a certificate that expires on a Sunday. analytics tags slows the page for a restaurant.

a restaurant did not want to hear about analytics tags. They wanted to know: will the site work tomorrow morning. The answer was yes, but only if we fix a certificate that expires on a Sunday today.

We rotate API keys for analytics tags annually. a restaurant did not see the point until we showed them the access log: the old key had been used from an IP in a country nobody on their team has visited.

The most expensive outage for a restaurant was not a hack — it was a certificate that expires on a Sunday. Nobody attacked anything. The config just drifted.

Complexity is the enemy of uptime. a restaurant had three layers of proxy in front of a site that gets two hundred visits a day. We replaced it with a static page and correct analytics tags.

a restaurant asked us to look at analytics tags after a customer screenshot showed a browser warning. The fix took eleven minutes; finding the cause took two hours.

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