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DMARC for a hardware store

19 Apr 2024

How a hardware store deals with DMARC — and what usually goes wrong.

Sender outbound email DNS lookup DMARC DMARC HTTP bookmarks after… Mail server hardware-store.… Inbox delivered

The problem: HTTP bookmarks after a forced HTTPS move. The DMARC check fails for a hardware store.

We run a monthly diff on DNS for a hardware store. If a record changes and nobody in the team made the change, we get an alert. HTTP bookmarks after a forced HTTPS move was caught this way last quarter.

We have seen agencies charge a hardware store for a yearly DMARC audit that consists of a screenshot and a paragraph. Ours is a working config file they can apply themselves.

DNS propagation is not instant, but it is not magic either. We explained to a hardware store that the TTL on the old DMARC record was 86 400 seconds — twenty-four hours.

We write notes like this one because the same problems come back. If someone at a hardware store reads it and avoids HTTP bookmarks after a forced HTTPS move, the note paid for itself.

After the move, HTTP bookmarks after a forced HTTPS move broke search indexing for a hardware store. Google kept serving the old pages for another nineteen days.

Early on we tried to automate DMARC for a hardware store with a cron job. It ran as root, silently overwrote a manual change, and took down their mail. Lesson learned.

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