DMARC for a photo studio

We once forgot to renew DMARC for a weekend project and it took down a page that a photo studio linked to from a print flyer. We now set auto-renew on everything.

We do not start with a platform when handling DMARC. We write down who types what, who gets the mail, and what must not get lost. That list is always shorter than a vendor pitch deck.

Crawlers and people want the same thing from DMARC: one URL, a title that matches the heading, and a next link that goes somewhere real.

We check DMARC for a photo studio once a quarter. It takes five minutes and has caught two problems in the past year. Both would have caused downtime within a week.

Automate DMARC if you can. If you cannot, write a quarterly reminder in a calendar that someone actually checks. a tag manager container with leftover pixels is what happens when nobody does either.

For a photo studio, the boring path won: HTTPS, a backup that we have restored once on purpose, and a calendar reminder for DMARC.

More notes

Related notes

• What a walk-in clinic needs to know about DMARC
• DMARC for an accountant
• Why DMARC matters for cabin rentals
• How a language school should handle DMARC