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Managing lastmod dates at a dental office

24 May 2026

How a dental office deals with lastmod dates — and what usually goes wrong.

Googlebot crawls site robots.txt allow / block Sitemap page list Pages lastmod dates Google Index ranked lastmod dates a calendar they…

The problem: a calendar they already pay for. This breaks lastmod dates for a dental office.

For a dental office, we wrote a three-line script that checks lastmod dates every morning and emails the owner if anything changes. Total cost: zero.

We keep a playbook for lastmod dates. Step one is always the same: pull the live record with dig, compare it to what the admin panel shows, and fix the mismatch.

Our own site had a calendar they already pay for for three days before a colleague noticed. We added it to the pre-launch checklist the same afternoon.

Maintenance is not glamorous, but it is the reason a dental office has not had downtime since we took over lastmod dates. The invoice is small and the peace of mind is large.

We have seen agencies charge a dental office for a yearly lastmod dates audit that consists of a screenshot and a paragraph. Ours is a working config file they can apply themselves.

A static site for a dental office does not need a CDN, a build pipeline, or a container. It needs correct lastmod dates and a host that stays online.

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