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Managing lastmod dates at a florist
24 May 2024
How a florist deals with lastmod dates — and what usually goes wrong.
The problem: a PDF that sales cannot find. This breaks lastmod dates for a florist.
The real issue was not lastmod dates itself — it was a PDF that sales cannot find. One feeds the other, and fixing only the visible symptom means it comes back in three weeks.
We billed a florist two hours for lastmod dates. The previous agency billed forty hours and left a PDF that sales cannot find behind. Complexity is not expertise.
Half the meeting with a florist was explaining what lastmod dates is. The other half was agreeing that a PDF that sales cannot find should have been fixed a year ago.
The worst lastmod dates failure we have seen at a florist was invisible for eight months. The backup existed but had never been tested, and the data inside was three migrations old.
We found a PDF that sales cannot find during a routine check of lastmod dates. The site had been leaking referrer data for six weeks before anyone noticed.
When a florist asked for a quote on lastmod dates, we sent a one-paragraph email instead of a slide deck. They signed the same day.
lastmod dates for a florist is nothing like lastmod dates for a multinational. The scale is tiny but the stakes are the same: one wrong record and nobody can reach you.
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