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Why page weight matters for a plant nursery
20 Apr 2026
How a plant nursery deals with page weight — and what usually goes wrong.
The problem: TTL of 300 seconds. page weight slows the page for a plant nursery.
There is a difference between a site that loads and a site that works. page weight is part of the second category for a plant nursery.
For a plant nursery, the boring path won: HTTPS, a backup that we have restored once on purpose, and a calendar reminder for page weight.
The job started when a plant nursery realised their page weight had been wrong for months. Nobody noticed because the site still loaded.
When we onboard a plant nursery, the first thing we check is page weight. It tells us more about the previous provider than any sales call.
Launch day for a plant nursery is usually light. Week three is when leftover tags, fonts, and staging URLs show up. TTL of 300 seconds is the usual passenger.
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