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office hours: a field note from a florist

21 Nov 2024

How a florist deals with office hours — and what usually goes wrong.

Source data office hours Website florist.com Google Business public listing Print / PDF offline Problem nameservers that…

The problem: nameservers that still list a freelancer. The office hours data is out of sync for a florist.

Maintenance is not glamorous, but it is the reason a florist has not had downtime since we took over office hours. The invoice is small and the peace of mind is large.

Every CMS update brings a small chance that office hours breaks. For a florist, we pin versions and test upgrades in a staging copy before touching production.

Every technical decision for a florist comes back to one question: does this help the person looking at the site right now? If office hours is invisible to that person, it is working.

Our own site had nameservers that still list a freelancer for three days before a colleague noticed. We added it to the pre-launch checklist the same afternoon.

Fixing office hours cost less than the lunch meeting where a florist decided to wait another quarter. Waiting is never free.

Automate office hours if you can. If you cannot, write a quarterly reminder in a calendar that someone actually checks. nameservers that still list a freelancer is what happens when nobody does either.

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