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www redirects: a field note from a print shop
11 Jul 2026
How a print shop deals with www redirects — and what usually goes wrong.
The problem: a mailbox that still points at the old host. This is where www redirects breaks for a print shop.
The most expensive outage for a print shop was not a hack — it was a mailbox that still points at the old host. Nobody attacked anything. The config just drifted.
We found a mailbox that still points at the old host during a routine check of www redirects. The site had been leaking referrer data for six weeks before anyone noticed.
We told a print shop that a mailbox that still points at the old host was a ticking clock. They agreed to fix it the same week — which is rare. Most clients wait until it actually detonates.
A free certificate and a correct www redirects record will do more for a print shop than a redesign that ships with a mailbox that still points at the old host still in place.
Our own site had a mailbox that still points at the old host for three days before a colleague noticed. We added it to the pre-launch checklist the same afternoon.
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